Domain Name and Branding Tips for Charities

Have you ever wanted to start a local and global charity for something you were passionate? If so, you aren’t alone.

However, it’s one thing to actually get your charitable organization live, and it’s another to actually build up a large following of volunteers, contributors, supports and donors.

For this to all happen and continually be successful over time, it’s important to make sure you have a great online presence as well. This includes a website, domain name, blog, social media accounts and maybe some official donation and charity reviews listed on major resource sites.

To help in this process, today we will be looking at two different charities that are doing quite well for themselves, while also having some excellent domain names and branding in place as well.

Let’s get started.

Examples of Creative Charity Domain Names and Great Branding

Just like the importance of coming up with a creative and legitimate name for a new business or brand, the same is true for charitable organizations and local charities as well.

To help get your creative juices flowing here are two example of creative charity names that you might already know of.

WeCharity / MEtoWE

The ‘WeCharity‘ and ‘MEtoWE‘ charitable organizations are two names that play off the “WE” concept and how helping the contributions of many people can make a clear difference in the world today.

On the WeCharity website, it says “WE makes doing good, doable.” and when taking a look at the MEtoWe site, it states “ME to WE is part of WE which empowers people to change the world” — which can quickly help donations or volunteers make the clear connection between the two names.

Habitat for Humanity

Another great example of a charitable organization looking to improve the living conditions for millions of people around the world is Habitat for Humanity. And as you can kind of get from the name, they are all about helping individuals and families with home and shelter.

Not only does HFH focus their efforts on home building and services, they also provide assistance with affordable housing options as well. As state on their site “We believe affordable housing plays a critical role in strong and stable communities.“

In each of the examples above, WECharity and Habitat for Humanity both have powerful logo and site designs to represent and help brand their end goals, while also standing out from other charities as well.

With every charitable organization being different in nature and having their own set of goals and focus points, it’s important to pick a name for your organization that also makes it easy for people to understand what it’s all about as well.

This is especially true during the age of Covid-19, as more charities and volunteer-based programs are in need of more help than ever before. And with a great name, logo and brand messaging in place, this can only help increase engagement and donation support even further.

Once you have a better understanding on the new name for your charity, you can then move into the domain name decision process.

Tips to Follow When Picking a New Domain Name

No matter what your domain name is going to be used for, there are some clear and concise things that you will want to remember. We’ve broken each of them down in detail for you below.

• Stick with a .COM, .NET or .ORG domain TLD
• Stay away from domain TLDs people don’t often use
• Make sure your domain name is easy to spell
• Choose a name that is brandable and memorable
• Avoid using dashes or numbers in your domain
• Don’t use number to make words (like sk8 for “skate”)

These tips are all important to remember, as the domain name you choose for your charitable website or blog, is one that you are going to be stuck with for a while.

Before registering your domain name and making a brand for your site, take the time to search for other charitable names and brands online. Not only will this give you some ideas and examples to work off of, but it will also help to make sure that you don’t try and take a name from another charity already in place.

All the best in your charity launch process!